Seven strategic conquest Restaurant Business
Sci Golden State's win
rattawitt@yahoo.com
Business hit the top That somebody would want to become entrepreneurs, most other businesses, it would be inevitable. "Restaurant Business" The business is a dream of many people, some of you want to open a restaurant because I love. Some skilled cook delicious it would open. Or invite friends to share things together. But the restaurant business in nature and even a good profit. But the details have to study and know before stepping into the restaurant.
So it is necessary to consider all the aspects of marketing strategy. That must be the marketing mix for the business.
7P's Marketing Mix
1. Products (Product) to select the type of food will have to hit the target or needs such as food, Japanese, Korean, French steak or pizza, dim sum and should be considered as a competitor in that area. That competitors have more or less together.
What is the most important. "Delicious and fresh" food, which is holding back the hearts of customers dine again the following important product will be. "One of our customers," If a client wants to eat food must be eaten at this restaurant only as MK Suki eat. Ice must be at Swensen. Restaurants must crab fried rice, fried rice, crab Thong. Seafood Restaurants must crab curry and so on.
2. Price (Price) Pricing is the science and art to look out that pockets of customers willing to pay that much. If the price to be less profitable. But if the price is too high, sell low.
Therefore, the gross margin of each dish should be at 50-70 percent or even more than that. Depending on the location and atmosphere The decor is beautiful, the price strategy that can be applied to the restaurant business is very diverse. Pricing psychology Pricing is set Pricing a giveaway. Pricing for conditional and so on.
3. Location (Place) for the trading business of any selected location is very important. Located adjacent streets Parking is conveniently located near the community of people with a lot of traffic. Customers will have the opportunity to browse more easily. This is often called "Good wins more than half."
For its often people ask very often. Located on the mall It is a good alternative. However, it should be weighed for the rental and sale of a share is the percentage that must be provided to the mall is worth the money that comes into it. If the last remaining gains satisfying. That was interesting as well.
4. Promotion (Promotion) marketed today are incorporating the technology into the use of the Internet and social media. It is a savings over traditional media (TV, radio, billboards, newspapers, magazines, etc.).
SME's are many businesses that succeed in bringing social media into public relations. Can increase sales exponentially ever. The promotion does not need to stick to the same format. The restaurant was able to do a membership card. The rate of redemption. Or sweepstakes iPhone iPad was performed to delighted customers and get to know the store's return profits to customers who patronize it.
5. Personnel (People) is an important key in the restaurant business. There should be training and training staff in service. Welcome to make a difference and give a good impression to customers, many shops that are often part-time employees or foreigners do not have trained staff as well as it should. Often have trouble communicating with customers or orders received by faulty send some wrong table. Ask the customer to repeatedly do. This may be in the eyes of our customers look poorer standard.
6. The process (Process) process to customer service. Since he walked out of the store until the store has to be set down details of every step. Then employees follow a pattern. The division responsible for functions such as customer orders received by the Czech toll bill, etc., clearly confused.
Some shops have adopted various technologies. To use the service, it is a good thing. The service provides convenient and faster. But it depends on the budget of the shop for a small shop. That's okay, but I would not use the service to every customer experience is sufficient.
7. Address (Physical Evidence) beautiful decoration. The entrance The overall atmosphere of the restaurant It has a tremendous impact on creating the best experience for our customers. Although some things are normal, it's okay to focus on "Clean with Good Hygiene" is OK then.
Also, the bathroom, it is important to reflect the cleanliness of the store that is often overlooked. The parking is another factor that will help facilitate the customers of the store.
In the end, what would be left for the restaurant business to be successful it is. "Love and attention" in a way that is known. "Put your heart into every dish meal" to deliver the best food to customers. I believe that happiness is the restaurant. The smile of our clients while dining there.
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